Samurai Selling

Samurai Selling - Chuck Laughlin, Karen Sage, Marc Bockmon

Samurai Selling: The Ancient Art of Service in Sales by Chuck Laughlin, Karen Sage and Marc Bockmon is a unique guide for the modern salesperson. The code of the ancient Japanese samurai was grounded in service and personal character, and this book shows sales professionals how to apply that code in their daily work. Whether the product is cars, real estate, office supplies or household goods, it offers fresh and powerful techniques to build trust and win lifelong customers.

In this book Samurai Selling the authors tell stories of the ancient samurai and relate them to today's competitive sales climate. The samurai followed bushido, the way of the warrior, a code built on loyalty, honour, discipline and service. The word samurai itself comes from a Japanese verb meaning to serve. The authors translate these values into an approach in which genuine service, integrity and long-term relationships matter more than a quick deal.

Based on a seminar the authors have taught to thousands of managers and sales professionals, the book is filled with practical tips, examples and exercises to sharpen selling skills and improve customer service. A practical and inspiring book for salespeople, account managers, entrepreneurs and anyone interested in customer service, sales psychology and Japanese wisdom.