The sixth sense of retail – Jos de Vries
For many years Jos de Vries the Retail Company has been recording and interpreting the most important developments in the market for the consumer and the retailer. In combination with our own vision and that of our clients, we have developed a sixth sense that allows us to analyse the rapidly changing trends and to translate them into successful retail concepts for Europe.
Which developments in the retail branch cart we expect in the near future?
Seeing, smelling, tasting, hearing and touching. The five senses each have a specific role to play in the consumer’s experience. Only once emotion has been added as supplementary value to the basically rationally guided process does the retailer create: The shopping experience.
Thinking based on a particular concept is becoming predominant. Stores are no longer defined by the products they sell, but by the emotional value attached tot these products. To define this emotion, the retailer needs a sixth sense to anticipate what the consumer expects form hijm today ans especially tomorrow.
Redacteurs: Christiaan Rikkers, Martin Gaber, Jasmijn Prinssen, Louki Stolte