NLP for Business Success – Andrew Bradbury
Neuro-Linguistic Programming offers an in-depth understanding of what really happens when we communicate, and the means to use that knowledge to maximise the effectiveness of any interpersonal transaction.
Any business person who has a grasp of the basics of NLP can expect to enjoy a significant improvement in all aspects of his or her business and social activities. Packed with mini case studies and action points, this practical guide will show you how to become more successful in business by:
- setting effective goals
- building good quality relationships, replacing conflict with co-operation
- developing greater flexibility to respond to your environment
- managing your mental activities for greater self-management.
For anyone interested in improving his or her powers of communication, this book provides a practical guide to using NLP to achieve business excellence.
Andrew Bradbury is a qualified social psychologist and a member of the Association for NLP. He is also the author of Successful Presentation Skills (Kogan Page).